Mission & Values

Mission Statement
Fitzgerald’s exists to grow CYCLING, the fortune of our PEOPLE, and respect for the PLANET.

Principles

Honesty and integrity.

• We tell the truth the whole truth and nothing but the truth.
• We offer solutions to our customers that are best for them, not just easiest for us.
• When we blow it, we own it and work to correct the situation as quick as we can.

Pride

• Not the bad, ego driven stuff.
• We take pride in a job well done.

Respect

• We have r-e-s-p-e-c-t for different degrees of knowledge about cycling. sock it to me, sock it to me, sock it to me.
• We think all forms of cycling are AWESOME!We take time to sit up straight, listen and understand what someone is telling us.
• We upgraded from the Golden Rule to the Platinum Rule: Treat others not as you would like to be treated, but as they would like to be treated.

Learn, Evolve, Grow, and Improve

• Past achievements are great, but exceeding them is better.
• We assume that we don’t know it all, but wish we did.
• Knowing how to find an answer is almost better than actually knowing it. Almost.
• We’ll be better next year! At everything.

Tread Lightly on Mother Earth

• We reduce, reuse, and recycle whenever we can.
• We recognize our limitations and realize we are not perfect, but would like to be.
• We try to inspire others to think this way.

We have a good time

• Why do it if it is not fun?
• We laugh and smile. Got a problem with that?

Efficiency

• Everyone benefits from a well oiled machine.
• Work smarter, not just harder.
• Being a hard worker is not always the same as being a good worker.

Give Back

• We love to give back to our community.
• We do it through Cycling related activities. Because, you know, we are bike shop.

Exceptional Experiences

• We deliver exceptional experiences to our customers and coworkers.
• We exceed expectations.
• We keep it from getting dull.

Fitzgerald’s exists to grow CYCLING.

Obviously, but it’s more than meets the eye. Years ago when we asked, “why does Fitzgerald’s exist?”, it forced us to take a hard look at why we do what we do. Although we thought it went without saying, we realized that we truly do what we do because we love bikes and want to see more of them in the world. Bikes are good for individuals, good for communities, and good for the planet. We make every decision based on our mission statement and this part of it comes first. If we fail to grow Cycling then the shop will not be as successful. If we’re not successful there is no way to grow Cycling, the Fortune of Our People or Respect for the Planet.

When it comes to supporting Non-Profits, community events and the like, we focus our attention on Cycling related programs. Sure we all want to find a cure for Cancer, heart disease, and animal homelessness, but the reality is, Fitzgerald’s exists to Grow Cycling. If you’re looking for a donation and your organization supports Cycling, stop by and give us your pitch. If you’re looking to help save habitat for the spotted, furry water moccasin we wish you the best of luck, but that’s all we can offer and we sincerely hope you understand.

Fitzgerald’s exists to grow the fortune of our PEOPLE.

Say what?

Taken in a literal sense, we grow our employees’ fortunes (and trust me, they are huge in the bike industry) by selling you stuff for more than we paid for it. For those of you new to this concept, it’s called “retail”. Without the great people who have chosen to part of our team, we’d be nothing. We try extremely hard to provide long lasting employment opportunities for our staff. How? We try to pay them well because you all keep buying more stuff! In fact did you know that we pay our employees a 1% bonus based on GROSS sales every month. We call it 1% For Our People. We also have a Retirement Plan for all employees and Health Care Benefits for the full time, year round crew. But it’s way more than that. By providing a mission driven, values based organization, we ask our employees to be part of something more than your typical retail job. Working at Fitzgerald’s is like being part of a family. Actually we try to make it better than most families. You spend most of your at time at work, so you better like it or move on to something else. In a nut shell, we want our employees to be Fortunate to work here and we’re fortunate to have them!

Then there’s you. The better we are at our job, the better your cycling experience becomes and now you’re feeling fortunate too. So how can we be better at our job? By choosing to sell products that our customers want, that are of a high quality, and are priced fairly. But, we also want to treat each of our customers with respect and make them feel welcome at our shop. So, you benefit from more great cycling stuff, receive the highest level of customer service and feel even more fortunate that you have a great neighborhood bike shop.

Feeling fortunate to be part of Fitzgerald’s? Then you’re one of our people!

Fitzgerald’s exists to grow respect for the PLANET.

This is a big one. Here goes… we are screwing things up royally! That’s right, all of us walking the earth these days are generally doing more harm than good to Ma Nature. What does this have to do with bikes? Well, our goal here is to help the situation. Sure, the fact is we probably won’t save the world here at Fitzgerald’s, but isn’t it worth a shot? All of our decisions keep in mind our commitment to sustainable and responsible business practices. We don’t buy the cheapest paper, we buy the post consumer recycled paper. We don’t buy the cheapest and most powerful cleaning agents, we buy the most environmentally friendly. We don’t buy the cheap fossil fuel electricity, we buy the expensive juice that comes from Windmills. Maybe it will be contagious, who knows!