This is a big one. Here goes… we are screwing things up royally! That’s right, all of us walking the earth these days are generally doing more harm than good to Ma Nature. What does this have to do with bikes? Well, our goal here is to help the situation. Sure, the fact is we probably won’t save the world here at Fitzgerald’s, but isn’t it worth a shot? All of our decisions keep in mind our commitment to sustainable and responsible business practices. We don’t buy the cheapest paper, we buy the post consumer recycled paper. We don’t buy the cheapest and most powerful cleaning agents, we buy the most environmentally friendly. We don’t buy the cheap fossil fuel electricity, we buy the expensive juice that comes from Windmills. Maybe it will be contagious, who knows!